Donald A. Norman
Author of The Design of Everyday Things
About the Author
Donald A. Norman is professor of computer science and psychology at Northwestern University and co-founder of the Nielsen Norman Group, a consulting firm that promotes human-centered products and services.
Image credit: jnd.org
Works by Donald A. Norman
The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is so Complex, and Information Appliances Are… (1998) 417 copies
User Centered System Design: New Perspectives on Human-Computer Interaction (1986) — Editor; Contributor — 28 copies
Tagged
Common Knowledge
- Legal name
- Norman, Donald Arthur
- Other names
- Norman, Donald A.
- Birthdate
- 1935-12-25
- Gender
- male
- Nationality
- USA
- Education
- Massachusetts Institute of Technology (SB|Electrical Engineering)
University of Pennsylvania (MS|Electrical Engineering)
University of Pennsylvania (PhD|Mathematical Psychology) - Short biography
- Norman is a very private human being (hence no birthplace, for example), but this piece, written by him, is excellent.
I've retired four times: first from the University of California, San Diego (where I was founder and chair of the department of Cognitive Science); then from Northwestern University, where I was a professor of Computer Science and Design, co-directing the MMM dual degree program between the School of Engineering and the Kellogg School of Management, a program that gave students both an MBA and engineering degree, with the focus on design and operation; the third retirement was as a trustee of the Institute of Design, Illinois Institute of technology (Chicago); and the fourth was as an active member of my company, the Nielsen Norman group (I have been given the title of "emeritus" at all four places.) And, as the opening sentence of this biography suggests, I'm back at UC San Diego, but I have given word that I am stepping down from the Directorship of the Design Lab at the end of the 2019-2020 Academic year, so starting July 1, 2020, i can concentrate upon my projects and writing. (A new book? Wait and see.)
(From https://jnd.org/about/)
Members
Reviews
Serious waste of my time. I did love The Design of Everyday Things though, but generally do not like these practical books. They always seem to have a few pages of useful information that are then expanded to fill the book. Emotional Design does not have exactly the same problem. Instead, there is only one line of information, then a lot of small useless stories and ideas. In some ways that is better, but either way is not worth my time.
Here is what you need to know:
There are three levels of design: visceral (objective look), behavioral (touch and performance), and reflective (thoughts or feelings).… (more)
Here is what you need to know:
There are three levels of design: visceral (objective look), behavioral (touch and performance), and reflective (thoughts or feelings).… (more)
This was written in a decade before authors learned how to write stimulating non-fiction.
Very thorough and well formulated. Guy is an expert in his field, and he manages to keep it interesting despite some of the dry subject matter
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Statistics
- Works
- 19
- Members
- 8,341
- Popularity
- #2,894
- Rating
- 3.9
- Reviews
- 96
- ISBNs
- 113
- Languages
- 14
- Favorited
- 14
Most of all the refreshing perspective is how much room there is for different kinds of methodology in study, which could be as simple as qualitative research from reporting one’s sensation to quantitative studies worked around specific questions.
And most importantly the perspective is a humanist view of technological development and its challenges. When we make technology we transform culture and this should maintain the human at its center rather than be a bureaucratic system.… (more)